Navigating the “New Music Business”
Innovate Music Group was founded in 2018. Music has been a pillar in each of the founders lives, and all have a deep respect for the importance of music in influencing culture - people’s lives and community. Frustrated by the antiquated methods most labels offered, the team invested in building a digital-first strategy that was agile enough to be adapted to the unpredictable nature of the current music market. It says it in the name - Innovate Music Group’s focus is leveraging innovations with social media, digital marketing, online technology, terrestrial and internet radio, virtual and non-virtual touring, and unique approaches to distribution.
After nearly a year of building a foundation, Innovate Music Group’s sub-labels are ready to make their first releases this fall.
Frethouse Records is our country branch currently housing artists Kevin Click and Jed & Claire Seneca.
Innovate Records is our pop, rock, and R&B branch currently signing artists interested in partnerships with a label.
BLIND EYE WORSHIP
Blind Eye Worship is our contemporary Christian music branch and publishing house home to worship band Radiance.